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30.04.2014

Startups: How To Build A Content Strategy From Scratch

However, before you rush into developing content to publish to your site, you should take some time to create a plan for your team (or, if you are the only one working on content right now, your future team).

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15.10.2013

Going native

Native advertising is a key buzzword of the day. But as the IAB UK’s Editorial Manager Stuart Aitken learned at the trade body’s recent native advertising seminar, it's a practice that is as old as advertising itself. What's interesting is how it's being re-applied for the digital generation.

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