Summary: Brand Advertising Committee
‐ Users interested in content and accessing it everywhere ‐ New relationship model. New value proposition. ‐ Publisher wants a world without cookies, another way to survive ‐ Driving users away from browsers - "downloads the app" ‐ Content matters and needs to be available on all devices ‐ P.O.E.M. Paid, Owned and Earned Media ‐ BBC Global study on news consumption on multiscreen
Lataa esitys
Interact-seminaarin esitykset ovat ladattavissa verkkosivuilla (lista päivittyy vielä)
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![](https://www.iab.fi/media/uutisten-kuvat/uutiset/cache/130530_karim_h.attia-300x200.jpg) Karim H. Attia, CEO, nugg.ad & IAB Europen Brand Advertising Committeen perustaja ja nykyinen vetäjä ©Yuppic
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